Thirty-three
years of light.
Praxis Studio was founded in 1992 to make photographs of Indian industry — the foundries, refineries, factories and infrastructure that most photographers do not visit, photographed with the patience the subject deserves.
The studio began with one camera, one tripod, and the discipline of going to the site.
For the first decade we worked almost exclusively on annual reports — board portraits, balance-sheet covers, the kind of pictures that required equal parts patience and corporate diplomacy. The cameras were Hasselblads and the format was film.
The aughts brought digital, then high-resolution medium format, then a string of long-term documentation projects with India's heavy industry. We learned to live for weeks at a time inside steel plants, fertilizer factories, and oil refineries.
Gigapixel imagery arrived in 2014; tour photography in 2017; photogrammetry in 2019; gaussian splats in 2024. Each new instrument was an answer to a question a client could not previously ask.
In 2025 the studio became a department of Praxivision Private Limited, together with Tour It Virtually and Praxis 3D Informatics. Photography is still the spine.
Seven milestones,
five instruments.
Over thirty-three years we have added one new tool roughly every five — when a question came up that the existing kit could not answer. Live specimens of each are below.
Studio founded.
Praxis Studio opens in a single room in Jubilee Hills, Hyderabad. Hasselblad 503CW, an 80mm Planar, a Manfrotto, and ninety rolls of Kodak Plus-X. The discipline is photography of industry — and remains so to this day.
Digital medium format.
First Hasselblad H1 with a Phase One back. The studio commits to high-resolution medium format and never looks back. Throughput doubles; the archive grows tenfold inside a decade.
Gigapixel capture.
GigaPan robotic head added. First gigapixel commission: a 2.4 GP stitched portrait of a Tata Steel coke-oven battery. Now used for wall prints, scientific reference, and forensic detail at any zoom.
360° virtual tours.
Insta360 rig plus a custom Krpano pipeline. Tour It Virtually established as a dedicated service line — heritage sites, museums, plant walkthroughs, and tourism boards.
Close-range photogrammetry.
Phase One IQ4 plus Metashape. First conservation-grade mesh for the Archaeological Survey of India. Sub-centimetre tolerance, on objects from a coin to a courtyard.
Gaussian splats.
A multi-camera array, a small drone fleet, and the patience to train radiance fields. Real-time, web-deliverable, and unsettling in their fidelity. The current frontier of the studio.
Praxivision Pvt. Ltd..
Praxis Studio, Tour It Virtually, and Praxis 3D Informatics consolidate under one parent. Same crews, same archive, three doors. Heritage and 3D are formally recognised as their own departments.
Begumpet,
Hyderabad.
Begumpet
Hyderabad — 500016
India
On the camera since 1992. Has spent more time inside industrial sites than most engineers who built them.
Heritage, photogrammetry, gaussian splats, and the web pipeline that puts them in your browser.
How we work.
A site visit, a conversation, and a printed checklist. We agree what the photograph is for before we agree what it looks like.
Days or weeks on site, depending on the subject. Tethered medium format, redundant storage, daily proofs.
Selections shared with the client against the original checklist. Two rounds of feedback, on-record sign-off before strike.
TIFF 16-bit masters, print-ready exports, web crops, and the annual-report selects — handed over packaged and catalogued. Held in the studio archive for the life of the work.
Three departments,
one studio.
Praxis Studio sits inside Praxivision Private Limited alongside two sister departments. Photography is the foundation; heritage and 3D are its natural extensions.
Industrial photography, annual reports, brand campaigns, plant documentation. The original — and still the spine — of Praxivision.
360° walkthroughs, photogrammetric scans, and interactive guides for museums, archaeological sites, tourism boards, and private collections.
Close-range photogrammetry and gaussian splat capture for digital twins, conservation files, infrastructure documentation, and 3D archival.